Vice President of Marketing

Cardtapp, Inc. • November 2020 – Present

• Leadership & Team Development: Spearheaded a global marketing team, fostering strong partnerships across sales, marketing, and product teams. Cultivated a culture of customer obsession, leading to innovative product marketing strategies.
• Product Marketing & Customer Journey: Championed the development of product-led-growth strategy, focusing on user engagement and optimizing the customer journey. This led to a 50% reduction in customer acquisition costs.
• Sales Enablement & Collaboration: Partnered with sales teams to develop and execute comprehensive marketing plans. Implemented Intercom for customer marketing, boosting new user engagement by 55%.
• Strategic Planning & Execution: Managed key integrated marketing initiatives, overseeing a budget exceeding $1M and driving substantial growth in top-of-funnel revenue.

Senior Director of Marketing

Cardtapp, Inc. • June 2016 – November 2020

• Revenue Growth & Market Expansion: Implemented an account-based marketing program targeting enterprise accounts, achieving 120% YoY revenue growth. Collaborated with sales on outreach strategies, contributing to a $3.5M increase in sales funnel.
• Product Marketing Strategy: Created and executed marketing strategies for multiple products, resulting in a 326% increase in recurring revenue and recognition by Forbes as a Fastest Growing Company.
• Analytics & Reporting: Provided critical performance metrics to leadership, demonstrating the impact of marketing strategies on revenue growth and market share.

Marketing Manager

Cardtapp, Inc. • October 2015 – June 2016

• Demand Generation & ROI Improvement: Revamped demand generation strategy, leading to a 43% reduction in customer acquisition costs. Initiated paid advertising campaigns with a 340% ROI.
• Cross-functional Collaboration: Enhanced sales and marketing alignment, improving conversion rates by 15% and streamlining workflow processes.

Principal, Marketing Consultant

Winlock Media • May 2014 – October 2015

• Client Strategy & Execution: Directed comprehensive marketing plans for diverse clients, consistently meeting and exceeding marketing objectives.
• Digital Marketing & Social Media: Enhanced digital presence and customer engagement for clients through targeted social media and advertising campaigns.